Impact & Research
Shamba Shape Up Series 6 | KAP
The 2016 KAP report conveys that Series 6 has been successful in providing audiences with information they need to improve their farming practices. 80% of viewers learnt something new. 43% of viewers made a change as a result of watching the program, particularly in poultry, dairy, maize and farm records. 77% of those who made a change reported an increase in income. Dairy continues to have one of the highest rates of learning and change second only to poultry, a pattern similar for all series. 33% of viewers claim to have learnt something new about dairy and beef farming with 19% of those claiming to have made a change in their farming practices.
Shamba Shape Up Series 5 | KAP
2015 Series 5 KAP impact survey illustrates that 85% of the audience learned something new and 50% adopted a new practice as a result of watching the program, which highlights a 5% increase from Series 4. The highest rates of change were seen in crop growing, poultry and dairy, which translated into increased income or food supply for households than in 2014. Furthermore, the launch of radio has also been successful in providing farmers with a good source of information on an already well used information source. A study conducted by Geopoll (2015) details that 71% of our 2.1m audience gained valuable insights on how to improve their chicken, maize, dairy, potato and other yields, making their incomes more secure and their farms more productive
Shamba Shape Up Series 4 | KAP
2014 Series 4 KAP impact survey showed that 87% of the audience learned something new, and 45% adopted a new practice, consistent with the previous series. Of the adopters, over 80% said that the change had resulted in more income, produce or food for their households. This series maintained the high level of uptake of chicken, dairy, soil and pest management practices. The series also included new varieties, vaccination of cattle and chickens as well as a large amount of climate change resilience information, value chain access and nutrition, above the continued coverage of staple crops, vegetables, dairy, chickens and fruit production.
Shamba Shape Up | University of Reading
In 2014, the University of Reading 'Researching the impact of Shamba Shape Up’ interviewed over 13,000 farmers to estimate the value of the changes farmers make as a result of watching the program. The report estimated that over 428,000 households in Kenya directly benefited from the program after adopting a practice they learned. Maize farmers in Murang’a saw their yields quadruple after adopting the recommendations. Viewers were more likely to be more confident to try new things, and spend more money investing in their farms. The survey also focused on dairy farmers, the second highest sector where viewers adopt new practises. The estimated net increase in the value of milk produced in Kenya as a direct result of Shamba Shape Up in 2013 was US$24.1 million. This is a US$37 gain for every US$1 spent on production of the program, and a US$205 gain for every US$1 spent on dairy sections alone.
Shamba Shape Up Series 2 & 3 | KAP
2013 Series 2 and 3 KAP impact survey showed that 89% of the audience learned something new from the program, and 45% adopted a practice from the program and applied it to their farming. The majority did so in cattle, chickens, soil fertility and pest and disease control. The series showed clear increases in awareness among viewers of topics covered in the series, with no change in non-viewers. The topics covered in the series included chicken rearing, dairy production, accessing loans, climate change adaptation, maize, vegetables, soil testing and fertiliser use.
Makutano Junction | Impact
Our long running drama series, Makutano Junction covers a range of development issues and on-going research shows it is making significant impact on viewers’ knowledge, attitudes and practice. Topics cover a range of social, political and health issues such as domestic violence, the right to clean water, governance and the problems girls face in accessing and staying in education. We recently covered the widespread problem of primary school girls missing classes during menstruation. After modelling the problem and its causes in the drama, viewer and non-viewer research revealed a significant increase in knowledge relating to the problems girls face in school. (Funding and technical advice: Ford Foundation. Research: Steadman and Associates)
Makutano Junction | Women's World Banking
Women’s World Banking and Makutano Junction partnered to increase the number of rural women accessing savings accounts as well as other financial services. They launched the Nawiri Dada (Grow Sisters) campaign on the program, which followed the market women learning about bank accounts, opening savings accounts with local banks and then using their accounts to their benefit. The program linked with 3 real banks (Equity, Family and KWFT) on the ground in Kenya. Over the 3 months the program aired, over 138,000 women opened a “Nawiri Dada” account, and others started accessing other services from the banks, including mobile banking, ATM cards and adapting the accounts.
The first two series of Know Zone have been shown to have had very positive results in improving numeracy and literacy amongst primary aged children in Kenya. Children who watch the programme score 28% higher in Maths, 10% higher in literacy and 12% better performance overall. Viewing patterns also revealed many children watched with parents with Know Zone being seen as addressing crucial moral and social issues at a suitable level for child and family viewing.