Shamba Shape Up Radio, Kenya
Shamba Shape Up takes on radio in 2015! Where can you get daily advice from Shamba Shape Up on how to improve your farm? If you can’t watch TV on the weekend, how can you access Shamba Shape Up’s great advice on turning your farm into a successful business? Listen to Shamba Shape Up every weekday at 9.30pm on Citizen Radio! Broadcast in Swahili in Kenya, Shamba Shape Up’s radio program visits a family each week, helping them to shape up their shamba and get more crops, milk, meat and eggs for the family.
Tembea na Majira, Kenya
This much loved, award-winning Kenyan radio soap opera ran twice weekly on KBC’s Kiswahili National Service for more than 12 years until 2007. At its height, Tembea Na Majira (Kiswahili for “Walk With the Times”) was followed by over 5 million Kenyan listeners and was sustained throughout by a successful collaboration between private and public partners. For this successful collaboration Mediae was awarded the World Aware Award for Development. Tembea Na Majira followed the lives of a typical rural Kenyan community, tracing their loves and losses, their successes and failures. Through modeling the realities of African life and demonstrating best practices and wise decisions, Tembea Na Majira’s edu-tainment approach successfully empowered ordinary rural and peri-urban people with information and examples they might use to improve their own lives and circumstances. To maintain its popularity and impacts, the series was regularly and thoroughly researched to ensure it met the needs of audiences who valued the programme for the entertainment it provided, but also for the useful information that it contained.
Pilika Pilika, Tanzania
Pilika Pilika (Kiswahili for “Busy Busy”) was launched in 2004 on the strength of the success of its sister programme in Kenya, Tembea na Majira. As with Tembea na Majira, Pilika Pilika followed the lives of those living in a typical Tanzanian rural village and had an audience of 6 million. The drama was complimented by a radio magazine that picked up on issues dramatised in the soap. Listeners were also encouraged to send SMS’s during the programme with comments, ideas and responses to competitions. Key themes that Pilika Pilika integrated were related to child and maternal health and in particular the advantages of breastfeeding (UNICEF), along with rights and responsibilities at village level (Policy Forum) and issues relating to sexual reproductive health and family relationships such as child parent relationships (Femina Hip).
An experiment in FM radio - "Ngima Ilawo", Western Kenya
Ngima Ilawo, an interactive youth local language radio, informing at risk youth in Kenya’s Nyanza Province about sexual health – was broadcast 6 evenings every week in Nyanza Province between March and August 2008. The series consisted of 5 minute “Hot Spots” inserted into a highly popular daily evening radio programme from Monday-Friday, and a 1 hour discussion and call-in show aired on Saturdays summarizing weekly content and answering viewer questions.
Search for Common Ground, Congo
Mediae conducted a ten day training input with a team of radio producers from Congo and Burundi who were working with the NGO, Search for Common Ground. Mediae’s radio production team from “Tembea na Majira” travelled to Bujumbura and worked with radio producers there on developing their own soap opera in Ki-Swahili, which aimed to promote peace and reconciliation in the area.