Our approach: using interaction
We work alongside local writers, actors, researchers, NGOs, government institutions and international donors to develop media productions, communication strategies and training inputs that are top quality, appropriate, relevant and sustainable.
Print and SMS facilities accompany all programmes, allowing key messages to be summarised on leaflets and SMS systems set up to manage questions and requests for information. During every programme, audiences are invited to text-message from their mobiles if they would like a leaflet detailing more information on the key issues covered, or if they wish to interact with the show on other issues.
Using SMS and social media within all our productions has proved highly popular and with the rising use of and access to the Internet, social media such as Facebook and YouTube are proving invaluable extensions to this two-way relationship with audiences. Work on our digital platform, the Africa Knowledge Zone is underway where clips from productions will be grouped by theme to provide an e-learning resource for audiences.
We make short videos for NGOs and other development organisations. We also make promotional videos, longer documentary style programmes used as advocacy tools with policy makers and training videos which can be used as part of a package and delivered within an organisation.Read more here
We use new digital communication tools in a highly effective way to enhance more traditional media approaches. YouTube, Facebook and Twitter are enabling a greater interaction with the audiences and provide a medium to gather feedback, essential for our research focus. This is a fast growing area and we are at the forefront of utilising these new tools to enable any communications project we are involved in to be genuinely two-way.Read more here
We are entirely research led and invest heavily in monitoring the changes in knowledge, attitude and practice of viewers and listeners across productions. This research element ensures that we consistently serve and sustain large, diverse audiences and deliver high quality, entertaining and relevant media productions.Read more here