Services
The TV programs are supplemented with free simply designed and audience-focused leaflets summarising information shown within the program. The leaflets also provide useful contacts.
iShamba
iShamba is a mobile-based farmer information service and call centre that disseminates relevant and timely agricultural information to farmers in order to improve their yields.
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Television
Whether it’s our socially educative drama series or our riveting cooking show, Mediae has a long history of producing highly popular, wide reaching programs for varied audiences across East Africa.
Radio
Radio is where Mediae began. We started making radio programmes such as Tembea na Majira in the 1990s aimed at rural farmers in Kenya. Other past radio productions include Pilika Pilika in Tanzania.
Budget Mkononi
An innovative online agricultural budgeting tool that allows farmers to build personalised budgets on a range of commodities and view estimated costs and profits of each.
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Portfolio
Makutano Junction is a weekly drama series set in a typical peri-urban East African town. The drama follows the lives, loves, frustrations and successes of a small African community and it highlights basic rights and injustices while demonstrating remedies and best practices.
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A sumptuous mix of modern clean cooking solutions, delicious recipes, and expert advice on the best foods to grow and eat. The Shamba Chef team travel across Kenya and delve into real households offering practical solutions to improve the cooking experience as well the nutrition of mothers and their young ones.
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Mediae’s flagship program is a practical, make-over style farmer TV series aimed at East Africa’s rapidly growing rural and peri-urban television audience. It aims to give both farmer and audience the practical tools and knowledge they need to improve productivity and income on their farms.
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Imagine this. Four youth from Kenya and Tanzania farming and living side-by-side for nine months, competing to win a prize worth US$10,000. Don’t Lose the Plot is a reality TV show competition encouraging youth into agribusiness and changing the profile of farming in East Africa.
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Know Zone aims to bring first-class edutainment directly into the homes and lives of Kenyan children. The reality TV show works to raise the educational standards of young Kenyans by improving their grasp of key literacy and numeracy syllabus requirements, as well as equipping them with essential life skills.
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From the producers of Shamba Shape Up and Makutano Junction, comes Mpeke Town, a drama series which depicts the hidden charms of rural life and unearths the idea that farming can be a lucrative business, with the potential for increasing food production and family incomes. Set in the undulating hills of rural Central Uganda, Mpeke Town depicts the loves, hopes, trials and tribulations of a small village struggling to earn a livelihood.
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About
Who We Are
Founded in 1997, Mediae is a small social enterprise that’s committed to addressing the informational needs of East Africans through sustainable and research-based media productions.
What We Do
Through a delicate balance of entertainment and education, we produce pioneering and inspirational media in order to supply vital knowledge in forms that can be widely accessed and understood. And in so doing, empowering the lives of millions of viewers.
Team
David Campbell, OBE
Director
Kate Lloyd Morgan
Co-Director, UK office
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Innovative
Through our unique approach, we have risen to become a household name across East Africa, creating compelling and entertaining content that’s easy to understand and adopt.
Result-driven
We make tangible impacts in enhancing knowledge, changing attitudes and encouraging the adoption of best practices in order to elevate the reality of rural and peri-urban communities.
Audience-centred
We take a participatory approach by including our audiences in the process of shaping thought-provoking content that they want to see. We also provide avenues for two-way engagement.
Research-based
Extensive field surveys determine the success of the programs and form the basis of the content for each series. This ensures the programs remain relevant and effective to their audiences.
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Social Media
All our programs have an active presence on Facebook and Twitter which act as interactive platforms for our viewers to engage with the shows on a daily basis and on a more personalized level.